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The Art of Choosing - Sheena Iyengar

Often when I want to make a purchase or make a major decision, I find myself stumped. I'll go back and forth over the array of choices that I have. Over and over going through the details, until I finally give up and go through the same process another day. We can literally have too many choices especially in this niche society that we now live in. I came across this TEDGlobal video of Sheena Iyengar that I found fascinating about "The Art of Choosing."

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Sheena Iyengar - Psycho economist

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